Custom Branded Champion®

It Takes a Little More To Make a Champion.

UNDERSTANDING THE ATHLETE. When Champion® was starting out, they went directly to coaches and athletes to determine their needs. Instead of selling their products through retailers, Champion® built relationships with athletes and their coaches to gain insights on types of products they needed to perform at their best.

In the 1930s CHAMPION® INVENTED THE HOODIE. Yes. The ACTUAL "hoodie". The origin of the “hoodie” in the 1930’s was the result of athlete insights. Champion® designed and developed the hooded sweatshirt for use as a warm-up or “sideline” garment for athletes to wear in-between game time or practice sessions. The addition of the hood to the sweatshirt would forever cement Champion® hoodies in athletic wear and fashion history. Today, Champion® hoodies come in a variety of styles and fabrics like our Classic Fleece, Reverse Weave®, Powerblend®, Soft Touch and Campus French Terry hoodies.

As the inventor of the hoodie 80+ years ago, Champion® set the standard of excellence. It continues to be a staple in sports, style and culture. Champion® is an authentic, American, athletic wear brand with a proud heritage designing stylish and comfortable solutions for the sidelines, on campus and in the streets for nearly a century.